Rental Stores in Japan: Still Alive

rental stores in japanRenting movies from a store is a pastime that has died out in the U.S. Why are rental stores in Japan still alive and kicking? A lot of it has to do with consumer culture, and the way that rental stores manage their stores.

Sure, people in the U.S. have it pretty good now. So many movies and TV shows are now available on demand through services such as Netflix, Hulu, and more. What if I told you that most people in Japan still go to rental stores to rent and return movies?

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